According to reports, ICC will work with a number of new brands for the 2023 Men's Cricket World Cup

According to reports, ICC will work with a number of new brands for the 2023 Men’s Cricket World Cup. The International Cricket Council (ICC) is seriously expanding its sponsorship portfolio in the run-up to the eagerly awaited ICC Men’s Cricket World Cup 2023.

According to reports, the ICC and the Indian financial services company IndusInd Bank and the electric scooter manufacturer Hero Vida have signed an association agreement for the upcoming World Cup. A multi-year agreement between IndusInd Bank and the international cricket governing body was signed, and it will go into effect on October 5, 2023, the first day of the 50-over World Cup. Sources claim that the multi-year contract is worth between INR 160 and INR 200 crore overall.

According to reports, Hero Vida has become the official partner of the multi-event cricket tournament, and the contract is worth between INR 40 and INR 50 crore annually. There are still questions about whether Hero Vida’s partnership with the ICC will last longer than the upcoming World Cup. Hero Vida will take the place of FTX, which joined the ICC as an official cryptocurrency exchange partner in 2021, according to reports.

For the eagerly awaited World Cup in October–November 2023, the International Cricket Council (ICC) named Mastercard as its official global partner last month.

IndusInd Bank and Mastercard have reportedly taken the place of BharatPe and BYJU’s, who prematurely ended their respective affiliations with the ICC.

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