Ahead of the 2023 World Cup, IndusInd Bank announced a global partnership with the ICC. As a global partner for the ICC Men’s Cricket World Cup 2023 and upcoming ICC Men’s events, lender IndusInd Bank said on Tuesday that it has started a multi-year collaboration with the International Cricket Council (ICC). The lender said in a press that it will have access to branding and content assets to forge closer ties with its stakeholders, staff, and clients.
According to IndusInd Bank, the cooperation would promote events and activities for the bank’s clients, staff, and cricket enthusiasts. Owning the premier Anthem Companion program will provide the exceptional opportunity.
In this program, a limited group of IndusInd Bank clients and staff members will have the chance for their kids to join teams that walk onto the field prior to the start of play to sing the national anthems. On-field access, interesting marketing activations, and the chance to see some of the best cricket action are further aspects of the experience.
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IndusInd Bank’s managing director and CEO, Sumant Kathpalia, stated: “We are incredibly proud to be associated with the ICC and feel that this relationship will further boost our brand visibility and enhance our customer engagement, both domestically and abroad. We look forward to producing extraordinary experiences that cricket fans, consumers, and staff will remember for a long time.
The Men’s Cricket World Cup 2023 and upcoming ICC Men’s tournaments will have IndusInd Bank as a global partner, according to ICC Chief Commercial Officer Anurag Dahiya. We feel that IndusInd Bank’s reach and constant dedication to excellence are in line with cricket’s objective of having more players, fans, and nations participate in the sport.
Through the implementation of the Anthem Companion program and the co-creation of exclusive opportunities and experiences for its customers, employees, and cricket fans, IndusInd Bank will significantly enhance the event experience.
