ICC and SuperSport have a partnership to broadcast ICC Cricket in 52 African Countries. Supersport International (Pty) Limited and the International Cricket Council today announced a new broadcast and digital partnership that will allow fans in 52 African countries to watch ICC world events.
The successful cooperation with Supersports in the sub sahara region, which has existed since 2007, will be continued as a result of the new direct agreement. The broadcaster, which has 22.1 million customers across 52 regions, offers a fantastic platform to increase cricket participation and fandom in Africa in accordance with the sport’s worldwide expansion goal.
The agreement covers the following eight years of rights for all contests of the 12 senior men’s competitions to the end of 2031, including the ICC Men’s Cricket World Cup 2027, which will be played on African land in South Africa, Zimbabwe, and Namibia for the first time since 2003.
The collaboration will also cover each game played at women’s events throughout the course of the following four years. Following the success of the most recent ICC Women’s T20 World Cup in South Africa, interest in women’s events has skyrocketed, leaving a beautiful legacy for women’s cricket. Breaking previous records, the 2023 event had a significant increase in South African viewership, with a jump in viewers of 790%.
The agreement also includes coverage of all U19 world cu games, including men’s and women’s. Through the DSTv. app, fans will have access to all of the big event content from the ICC digitally.
“We are pleased to be continuing our successful and established partnership with SuperSport,” said Geoff Allardice, chief executive of the ICC. More cricket enthusiasts in the 52 territories have a chance to participate in ICC tournaments and enjoy sport.
“I am confident that this strategic partnership will play a significant role in fostering the growth of women’s sport in the region too, especially in light of the tremendous success of the ICC Women’s T20 World Cup 2023 and the legacy left for women’s cricket in South Africa.”
“We are thrilled to have secured another deal with the ICC, continuing our excellent partnership,” MultiChoice South Africa CEO Marc Jury stated. For the upcoming few years, we are thrilled to bring ICC cricket coverage to Africa and offer fresh experiences for fans there.”
