ICC Cricket World Cup 2023 Coca Cola official Partner announced that it will be the ICC’s only non-alcoholic beverage partner for the upcoming 2023 ICC Men’s Cricket World Cup. This relationship is part of the ICC’s four-year global strategic partnership.
The beverage company stated that it will conduct many brand activations with its beverage portfolio, including fan engagements, social media campaigns, and promotions to win World Cup tickets, as well as on-ground experiences during the ICC Men’s Cricket World Cup 2023.
“We believe that the ICC Cricket World Cup is the biggest cricket event for the country,” said Arnab Roy, Vice President, Marketing Coca-Cola India and Southwest Asia at Coca-Cola India. The ICC partnership provides us with an excellent opportunity to bring together our customers, consumers, brands, and cricket. “Through innovative offline and online promotions, our brand activations will engage consumers and create memorable experiences for sports fans.”
More Partners
- ICC Cricket World Cup Bira 91 Official Partners
- ICC Cricket World Cup 2023 Emirates Global Partners
- ICC Cricket World Cup 2023 Aramco Global Partners
- ICC Cricket World Cup 2023 BharatPe Global Partners
- ICC Cricket World Cup 2023 BYJU’S Global Partners
- ICC Cricket World Cup 2023 Nium Official Partners
“Through a series of online and offline activations, Coca-Cola will use its iconic global reach to connect with fans all over the world, cultivate a legacy of unity, and instill true sportsmanship.” It will continue to engage with its customers and speak to them about their main sporting interest,” the company claimed.
“The ICC Men’s Cricket World Cup 2023, the pinnacle event in the cricketing calendar, will feature the world’s best teams competing for ultimate glory,” said Anurag Dahiya, Chief Commercial Officer, ICC. We are thrilled about our collaboration with Coca-Cola, which promises to create a refreshing cricketing experience that will capture viewers and present a big display of their emotions.“
About Coca Cola
ICC Cricket World Cup 2023 Coca Cola Official Partner Company is an American multinational firm that was founded in 1892 and is best known for producing Coca-Cola. The beverage company also makes, sells, and markets non-alcoholic beverage concentrates and syrups, as well as alcoholic beverages. The company’s stock is traded on the NYSE and is included in the DJIA, S&P 500, and S&P 100 indexes.
John Stith Pemberton, a pharmacist, invented the soft drink in 1886. At the time of its introduction, the product comprised cocaine derived from coca leaves and caffeine derived from kola nuts, both of which served as stimulants. Cocoa and kola were the inspiration for the product name, which led to Coca-Cola’s advertising as a “healthy tonic.” Pemberton had suffered serious injuries during the American Civil War.
