ICC Cricket World Cup 2023 Royal Stag Category Partner revealed a five year partnership with the International Cricket Council (ICC). Through the collaboration, which will last through 2023, Royal Stag will continue to serve as the official sponsor of all international cricket competitions, including the ICC Cricket World Cup, ICC T20 World Cup, and ICC World Test Championship.
The communication of Royal Stag’s brand has always centred on cricket. The brand’s ongoing affiliation with the best cricket players in the globe has increased its appeal to cricket fans all over the nation throughout the years.
The International Cricket Council’s Chief Executive, David Richardson, commented on the partnership by saying: “The ICC is happy to bring Royal Stag on board as our Proud Partner. We are excited to collaborate over the coming five years to provide the more than one billion adult cricket fans at ICC worldwide events with a memorable experience.
Inspiring people to dream big and take control of their own destiny, Royal Stag has always adhered to its brand philosophy of “Make It Large,” according to Kartik Mohindra, CMO of Pernod Ricard India. Our relationship with cricket began in 2000, and since then we have only worked to enhance our brand’s ties to the game, greatly influencing cricket fans all over the nation.
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“Our goal is to share the thrill of the game with cricket fans around the world,” Mohindra continued. Given the impending ICC Men’s Cricket World Cup, our partnership with ICC, one of the most prestigious sports organisations in the world, enables us to provide a really “Make it Large” experience for ardent cricket fans.
Guillaume Girard-Reydet, MD of Pernod Ricard India, stated on this historic occasion, “We are happy to have collaborated with the esteemed International Cricket Council for the upcoming five years. A relationship with plenty of action, including two tournaments in India, is something we are looking forward to. This alliance strongly establishes our place in the global sports community as India prepares to host these next competitions.
About Royal Stag
Indian whisky Royal Stag, commonly referred to as Seagram’s Royal Stag, was introduced in 1995. It comes in a variety of pack sizes and is offered in numerous nations worldwide. It is the brand that Pernod Ricard sells the most of overall. Grain alcohol and imported Scotch malts are combined to make it.
It is frequently sold in bottles of 1 L, 750 mL, 375 mL, 180 mL, as well as 90 mL and 60 mL. The company’s name is derived from a kind of deer known for its impressive antlers, which are also depicted in the logo. It is made at a number of distilleries that are controlled by both the bottler and the firm. The first whisky brand to be introduced in India without artificial flavours was this one.
