Let’s take a look at ICC Cricket World Cup 2023 Sponsorship.
The International Cricket Council (ICC), which has its main office in Dubai, represents its 108 members and oversees cricket globally. The ICC regulates cricket and collaborates with its members to advance the game.
In addition to other rules, the ICC oversees the game’s Code of Conduct, playing area, and Decision Review System. Moreover, it assigns match officials for all officially sanctioned international matches and, through its Anti-Corruption Unit, fights corruption and match-fixing.
FTX
In 2022, FTX FTX, a Bahamian cryptocurrency exchange with its headquarters in the Bahamas and Antigua and Barbuda, began actively participating in the sports sponsorship market. They have negotiated important contracts with Major League Baseball (MLB), the Mercedes Formula One team, and the Miami Heat of the National Basketball Association (NBA). It is the best ICC Cricket World Cup 2023 Sponsorship.
The ICC and FTX signed a multi-year deal in October 2021. Up to the 2023 Men’s Cricket World Cup in India, FTX has promised to sponsor all ICC international competitions. The agreement includes coverage for the ICC Cricket World Cups, Women’s and Men’s Twenty20 World Cups, Men’s U19 Cricket World Cup, and Men’s Cricket World Cup Qualifiers.
Bira91
Bira91 is a flavorful beer brand that was created in India and is delightfully contemporary. Bira91, a New Delhi-based company founded by B9 Beverages in the summer of 2015, has swiftly gained popularity among urban millennials thanks to its mouthwatering brews, striking branding, and extensive tap network.
Cricket and Bira91
Bira91 and the International Cricket Council have signed a five-year agreement (ICC). Through this partnership, which will last until 2023, Bira91 will continue to serve as the official sponsor of all international competitions hosted by the ICC, including the ICC Cricket World Cup, ICC T20 World Cup, ICC World Test Championship, ICC U19 Cricket World Cup, and ICC Women’s Championship.
Coca-Cola
The Coca-Cola Company is an American multinational firm that produces, sells, and markets syrups and concentrates for non-alcoholic beverages. Coca-Cola, the business’s primary product, is its most well-known brand. Since 1889, the business, which has its headquarters in Atlanta, Georgia, has run a franchised distribution network.
Cricket and Coca-Cola
The International Cricket Council (ICC) and Coca-Cola have formed a five-year worldwide strategic collaboration to honor cricket, one of the most popular sports in the world, and its international competitions. The Coca-Cola Company’s brands will be the ICC’s exclusive non-alcoholic beverage partners as a result of the arrangement until 2023.
All ICC events worldwide, including the 2019 ICC Men’s Cricket World Cup in England and Wales and the 2020 ICC Men’s and Women’s T20 World Cups in Australia, are covered under the five-year deal.
Upstox
In 2010, Mumbai-based Upstox, an internet investing company, was established.
Upstox and the International Cricket Council (ICC) signed a three-year collaboration agreement in 2021, making Upstox an official partner of the organization.
BharatPe BharatPe
A New Delhi-based company created in 2018, transformed into an offline acquirer of merchants by offering a POS system for card acceptance, a QR code for UPI payments, and loans to small business owners.
BharatPe and the ICC entered into a three-year partnership agreement in June 2021, making BharatPe the official partner of the ICC. As part of the partnership, BharatPe will conduct in-venue brand activations at all ICC tournaments till 2023 and promote the association through broadcast and digital media.
Nium
The ICC stated in October 2021 that it has reached a deal with the fintech firm Nium, designating Nium as its official partner in fintech infrastructure. Nium will carry out the special fan and client activations during ICC tournaments as part of its role as an official partner, promoting its affiliation through broadcast and digital media.
By creative advertisements that demonstrate how fintech can make international money movement faster, safer, and easier, Nium will be able to engage the world’s cricket enthusiasts.
Nissan
Nissan, a 1933-founded international automaker with headquarters in Japan, offers its goods under the Nissan, Infiniti, and Datsun brands and has a presence all over the world.
Nissan and the ICC established an eight-year agreement in October 2015, with Nissan becoming a Global Partner. Nissan will serve as the official worldwide sponsor of all ICC-affiliated competitions, including the ICC 2023 Cricket World Cup, ICC Champions Trophy, ICC World Twenty20, Under 19 and Women’s Cricket, and ICC Qualifying events, under the terms of the deal, which is in place until 2023.
Nissan partners with the ICC to expand its sports sponsorship portfolio, which already features the UEFA Champions League, and the Rio 2016 Olympic and Paralympic Games, among other international teams, players, and events.
Oppo
Oppo is a Chinese telecommunications firm that was established in 2004 and has its corporate headquarters in Dongguan, Guangdong. Oppo has previously supported several sports teams and events.
In 2015, Oppo and the ICC entered into a four-year partnership agreement, with Oppo serving as the ICC’s official mobile handset and headset partner. Oppo is now the Official Mobile Handset and Headset Partner of the ICC and all ICC-affiliated events, starting with the ICC U19 Cricket World Cup, both the Men’s and Women’s T20I World Cups and the ICC ODI World Cup 2023. The collaboration was extended from December 2019 until 2023.
