ICC signs Mastercard as global partner for Men’s Cricket World Cup 2023. The ICC Men’s Cricket World Cup 2023 will be held in India between October 5 and November 19, 2023, and the ICC announced an exciting partnership with Mastercard as a global partner.
In order to give its cardholders and customers special experiences through exclusive benefits, Mastercard will continue its illustrious history of sports sponsorships. Cricket is one of the most well-liked sports in India, South Asia, and many other parts of the world, and the World Cup puts spectators in the middle of the action so they can enjoy the sport like never before.
Aside from the special 24 hour pre-sale window, Mastercard cardholders will also be eligible for a number of advantages. These possibilities include the chance to interact with legendary cricketers, see the Men’s Cricket World Cup trophy up close, and gain special access to games. Children of cardholders between the ages of 12 and 18 will also have the opportunity to participate in the flagbearer programme, and Mastercard cardholders will have access to a variety of discounts on official ICC merchandise.
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The partnership between Mastercard and the ICC emphasises the company’s dedication to cricket and broadens its prestigious list of international sports partners, which already includes the PGA Tour and the UEFA Champions League.
“We are thrilled to announce Mastercard as a global partner for the ICC Men’s Cricket World Cup 2023, the pinnacle event of the one-day game,” said Geoff Allardice, chief executive of the ICC. The ICC is excited to work with a renowned global brand to bring many benefits to cricket fans around the world. Mastercard brings its wealth of experience in sports partnerships to the table.
Cricket is a huge passion for millions of people all over the world, but it is especially popular in India and South Asia, according to Raja Rajamannar, chief marketing and communications officer at Mastercard. We are thrilled to work with the ICC to bring the 2023 ICC Men’s Cricket World Cup closer to the hearts and minds of fans. We are committed to introducing our clients, cardholders, and all cricket fans to priceless opportunities throughout the competition.
