Mahindra announces its involvement as a World Cup of Cricket associate sponsor. The upcoming ICC Cricket World Cup, which is set to begin next month, has a new partnership with Mahindra as an associate sponsor.
During the ICC Men’s Cricket World Cup 2023, the automotive behemoth will assume the roles of broadcast associate sponsor for Star Sports and co-powered sponsor for Disney+Hotstar.
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Mahindra & Mahindra is attempting to reach a broad audience base across its main target markets with this sponsorship as part of a strategic move. Throughout the entire cricket season, the company also intends to increase brand awareness.
Through a public statement, Mahindra & Mahindra declared its desire to deeply engage with the zeal and passion of the many millions of cricket-crazy Indians.
Rajesh Jejurikar, Executive Director & Chief Executive Officer of M&M, emphasised the importance of this alliance. He mentioned that Mahindra & Mahindra sees a strong, synergistic resonance between its tractor and SUV brands and the energetic spirit that Indian cricket embodies.
In order to truly connect with the passion of millions of Indians, Jejurikar said that this sponsorship was an important turning point.
The opening of the ICC Cricket World Cup 2023 on October 5 promises a thrilling spectacle for cricket fans. When the final showdown occurs on November 19, the excitement will reach its peak.
