Cricket World Cup 2023 will have a Web3 fan app as the ICC uses near blockchain technology. For the 2023 Cricket World Cup in India, the International Cricket Council (ICC) has teamed up with the Near Foundation to create a blockchain-powered Web3 fan interaction app, which is expected to reach hundreds of millions of fans over the course of the next six weeks.
Finn Bradshaw, the ICC’s head of digital, and Chris Donovan, the CEO of Near, spoke exclusively to Cointelegraph about the Web3 mobile app, which aims to increase fan involvement before, during, and after matches at the international sports event in India.
The ICC’s first step into Web3 was the development of the nonfungible token (NFT) platform FanCraze in 2022, which allowed fans to purchase clips of significant events from various ICC competitions. Bradshaw claimed that it paved the way for upcoming Web3 exploits:
“We loved the community that grew up around that product, so we have been looking for other use cases that help strengthen our fans’ love of cricket.”
Despite being a layer-1 blockchain, Near has scalable architecture that supports communication, smart contracts, and transaction capabilities with other blockchain ecosystems. More use cases being investigated in the agreement that expires in December 2025, according to Donovan, could make advantage of this feature:
“The ICC is only focused on working with a single layer-1 blockchain partner for the time being, but they are aware of the interoperability capability of the Blockchain Operating System.”
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The acceptance of cryptocurrencies and Web3 in general has been fueled by marketing and advertising in many sports, as Cointelegraph has extensively examined. Donovan thinks that the Cricket World Cup being held in India provides an additional chance to demonstrate practical applications of blockchain technology.
We anticipate that our collaboration with the most well-liked sport on the continent will serve as a showcase for the ecosystem’s technology and its partners in showcasing what a mass-market Web3 application looks like.
Donovan claims that for four months, the near foundation’s business development team collaborated with the ICC to research and identify use cases for the cricket world cup. The match starts on October 5 and concludes on November 19.
