Polycab India and Madison Media collaborate to provide an incredible ICC World Cup 2023 experience. Leading electrical goods manufacturer Polycab India changed its name from “Polycab Connection Zindagi Ka” to “Polycab Ideas. Connected,” as part of a comprehensive brand makeover.
The largest domestic communications network in India, Madison World, which includes Madison Media and Professional Management Group (PMG), has teamed up with Polycab to spread its new message far and wide by taking advantage of the largest media opportunity of 2023 in the nation the ICC World Cup 2023, which is currently being held in India through broadcast and ground sponsorship.
Madison Media and PMG worked with Polycab India earlier this year to explore the possibility of entering into a strategic collaboration with the International Cricket Council (ICC), which would have made Polycab the official partner of the esteemed competitions. Polycab’s Ground sponsorship of all significant ICC men’s and women’s
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Additionally, Madison Media and Polycab worked together to strengthen their on-the-ground relationship by extending their on-air TV sponsorship on Star Sports TV during the World Cup. Millions of people watch the ICC World Cup every year, with about 80% of those viewers coming from India.
With over 12 national and regional TV networks carrying the ICC World Cup on Star Sports, Polycab is one of the “Associate Sponsors.” Through this synergistic strategy, Polycab has become a customer-centric brand, aligning with its new objective of connecting everyone to a brighter future.
“Polycab made a wise option when it decided to pursue ground sponsorship in addition to broadcast sponsorship. This decision demonstrates the company’s ability to make significant strides in a variety of areas, including supply chain management, dealer partnerships, production, and capacity growth.
The grandiose manner in which the corporation unveiled its new Brand Identity recently, complete with sparkle and glamour, revealed much about its ambitious future intentions. I’m happy that Madison Media and PMG stepped up to fully represent the Brand. I am confident that this approach will provide significant benefits in the future.
