ICC Cricket World Cup 2023 Nissan Official Partners and the International Cricket Council (ICC) have reached an important eight-year agreement that will further solidify their relationship with international sport. Nissan joins the ICC as a sponsor until 2023.
Nissan is now a global sponsor of cricket’s major international competitions, including the ICC Cricket World Cup, ICC Champions Trophy, and ICC World Twenty20, as well as Under 19 and Women’s Cricket and qualifying events, according to the arrangement, which is in effect until 2023.
Nissan’s ongoing worldwide sports sponsorship programme has been significantly enhanced by its cooperation with the ICC. It enables the Japanese automaker to reach millions of cricket fans worldwide with its cutting-edge and fan-focused approach to sport.
Nissan’s worldwide head of marketing and brand strategy, Roel de Vries, stated that the company specializes in exciting innovation. As partners with the ICC, “we will introduce methods to enhance cricket fans’ experiences through our rights with the International Flag Bearer Programme, the Global Trophy Tour, and new live event experiences.”
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We’re thrilled to be a part of the international cricketing community and to participate in some of the most prominent and well-attended competitions. Our goal is to spread the thrill of the game and our vehicles to cricket enthusiasts all over the world. Both are the result of passionate individuals at work.
Nissan will have extensive in-venue activation, broadcast, and digital rights at all ICC events as a worldwide partner. The International Cricket Council’s chief executive, David Richardson, commented on the agreement by saying: “The ICC is happy to have Nissan on board as a Global Partner and we look forward to working together for the next eight years to deliver a strong collaboration at all ICC global events.
About Nissan
Nissan Motor Co. Ltd., commonly referred to as Nissan, is a multinational Japanese automaker with headquarters in Yokohama, Kanagawa Prefecture, Japan (Japanese:, Hepburn: Nissan Jidsha kabushiki gaisha). Nissan, Infiniti, and formerly Datsun are the labels under which the firm distributes its cars. Nismo is the name of their in-house performance tuning line of goods, which also includes automobiles. The Nissan zaibatsu, today known as Nissan Group, is the organization’s first predecessor.
Since 1999, Nissan has collaborated with Mitsubishi Motors of Japan and Renault of France as a member of the Renault-Nissan-Mitsubishi Alliance (Mitsubishi joined in 2016). Nissan owns a 15% non-voting stake in Renault whereas Renault owns a voting stake of 43.4% in Nissan.
